Events | Pop-Up Market
A Pure Green & Anthropologie Production
I am so excited to share these photos with you today—it's the result of months of planning and anticipation. When Anthropologie asked Pure Green if we would like to participate in an event series with quarterly magazines they were planning the answer was unequivocally YES! Immediately emails and phone calls began and our concept of a pop-up farmer's market inside Anthropologie's Yorkville Avenue location in Toronto was born. It was the perfect compliment to our current Urban Farming issue—my main task was to select and coordinate a group of local vendors to participate on market day. I immediately got to work contacting vendors that I admired for their high quality products, wonderful aesthetic and sustainable efforts.
Coriander Girl - Alison is a dear friend and an incredibly talented florist who uses locally grown flowers (she also happens to be a Pure Green columnist).
Fresh City Farms - Abra and Ran run a wonderful urban farming operation that takes local produce to a whole new level.
Monforte - The most delicious and savory local cheeses made with dairy from grass fed animals (and no antibiotics).
Stasis - A company that specializes in preserves, capturing summer's bounty in delightful jams and chutneys (I really love their unique flavour combinations, such as Pear and Roasted Garlic. MmmmMmmm!)
Urban Harvest - Heirloom seeds and plants (I've been using their seeds in my veggie garden for several years and have grown amazing and unique varieties that tasted amazing and were easy to grow).
Coffee Ecology - A coffee roaster with a twist—you don't buy their coffee in stores, you buy a subscription! Each week a pound of coffee is delivered to your door (!!) for only $12.99/week. To boot, the coffee is delivered in reusable mason jars. They use fair-trade and organic beans only and roast them in their Hamilton location.
Bone House - Pets have to eat well too! The Bone House specializes in organic and healthy dog food and treats. At the market they sold their adorable, locally made and 100% natural heart-shaped treats.
And of course, the Organic Kitchen was there too! Jonathan (my husband, partner and Pure Green Food Editor) was there giving mini workshops on how to make your own dressings from scratch (as per our current edition of the magazine). He was giving away secrets on how to make delightful and wildly tasty dressings such as Smashed Strawberry & Balsamic, Orange & Ginger and Thai Coconut.
After weeks of phone conferences , emails and lots of coordination market day had arrived! Pure Green had taken on some special projects for the event which included designing a special tote bag (more on that soon) and bringing the seedpacket on our current cover to life as favours. The day was a success, lots of people came through, browsed, tasted and brought fun treats home. The Anthropologie store crew was absolutely wonderful and I must say I was enamored with their in-store artist who created the signage for the market and each vendor. A very big thanks to each vendor, the store crew and the amazing girls at the Anthropologie head office who made this possible (Kelly & Laura!!). Enjoy our recap - click on the slideshow to get started!
ALL PHOTOGRAPHS by Hollie Pocsai for Anthropologie & Pure Green Magazine
Thank you Anthropologie for your support of independent quarterlies!